When I surf the Net, I often see web sites filled with beautiful graphics that strive to capture my attention. Well, they do so for an instant, however I click away when I don't immediately find relevant content. The content you add to your web site needs to attract both visitors and search engines.
上網沖浪時，我經常看到某些網站放滿了漂亮圖片，企圖吸引人們的注意。當然，網站使用圖標在是為了用戶方便，但是如果我沒法馬上發現想找的相關內容，我就會點擊別處另尋所需了。你的網站內容應該既能吸引訪問者又能吸引搜索引擎。
Part I - How to add content to your web site to attract visitors
第一部分——怎樣使你的網站內容吸引訪問者。
Part 11 - How to add content to your web site to attract the search engines
第二部分——怎樣使你的網站內容吸引搜索引擎。
14 ways to add content to your web site and attract visitors
使你的網站內容吸引訪問者的14種方法
1. Get into the mind of your visitor. Brainstorm all the ways your visitor would think of your product. Write your content as if you are sitting next to him/her explaining your product. Don't write in the 3rd person ie we, they, but use I, you, or your. This makes it more personal.
走近訪問者。絞盡腦汁地想出訪問者對你的產品所可能有的一切想法。有關產品的網站內容應表達出這樣的效果：訪問者讀了之後，感覺就像你坐在他或她身旁，親自介紹著產品一樣。不要用像“我們”，“他們”這些復數人稱，而盡量用“我“，“你”或“你的”這些詞。這樣會讓訪問者覺得更親切，沒有距離感。
2. Keep it simple - write as if explaining your web site material to a 7th grader (12-13 year old). Don't use complicated words that people would have to look up in the dictionary. You want them to understand clearly what your site is about.
網站簡單明了——就好象你的網站內容是寫給7年級學生（12-13歲的孩子）看的。不要用那些人們必須查字典才能明白的復雜單詞。畢竟你期望人們能清楚地了解你的網站。
3. Convey emotion - people on the Web are often in a great hurry, so you need to appeal to their emotions to stop them clicking away to the next site. Use stories, convey your experiences or include testimonies from others. This adds to your credibility and trust, 2 essential factors for doing business online.
傳達出情感——人們在網上經常是很匆忙的，所以你必須要引起他們的興趣或情感共鳴，使他們不會馬上點擊到新頁面。你可以用上一些故事，親身經歷，或是別人的講述。這會增加你網站的可信度和被信賴程度，這兩項可是網上交易的重要因素。
4. Communicate quickly and efficiently - people online tend to scan rather than read everything on the page. Therefore use single lines of text for your headings and sub headings. Catch your visitor's eye with lists, bullet points and use short, snappy, active (not passive) words in your sentences. Your paragraphs should only consist of 2-5 sentences. Long paragraphs make it hard to read (scan) your page quickly.
交流快速且有效——在線的人們總喜歡快速浏覽頁面的一切，而不是仔細閱讀。因此，標題和副標題最好只有一行文字。重點符號的使用，列表的使用，句中的詞語簡短，直觀，具有主動語態，這些都可以吸引訪問者。段落最好只包含2~5個句子。段落冗長會造成用戶很難快速浏覽你的頁面。
5. Create white space - the layout of your web page should include plenty of white space. Don't lean text hard up against your graphics. Include white space between headings, sub headings and paragraphs.
保留一些空白——網頁設計時應該留有較多的空白。圖表周圍不要緊跟文本，要留些空白，當然還有標題之間，副標題之間，段落之間都要留有空白。
6. Use graphics sparingly - you have heard it said, &quo
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